Integrated Marketing Campaign for Omija Drink

十二月 15, 2018
Omija Valley Tr2818 H

Tasked by Korean Agro-Fisheries & Food Trade Corporation & her Hong Kong distributor Eugina Limited, we are glad to take up the role to plan and implement an integrated marketing campaign for Munkyeong Premium Omija Drink in Q4-2018.

Chilli’s scope of work included the following:

  • Overall strategic and budget planning
  • Concept and design for adverting and POSM
  • Bus-body advertisement
  • Print advertisement
  • Tasting promotion in supermarkets
  • Give-away promotion

Finished in end-Nov 2018, this quarterly integrated campaign gave an impressive booth in Munkyeong’s brand awareness, delivered over 20,000 tasting experiences and generate great return during the sales promotion period.