Integrated Marketing Campaign for Omija Drink
十二月 15, 2018
Tasked by Korean Agro-Fisheries & Food Trade Corporation & her Hong Kong distributor Eugina Limited, we are glad to take up the role to plan and implement an integrated marketing campaign for Munkyeong Premium Omija Drink in Q4-2018.
Chilli’s scope of work included the following:
- Overall strategic and budget planning
- Concept and design for adverting and POSM
- Bus-body advertisement
- Print advertisement
- Tasting promotion in supermarkets
- Give-away promotion
Finished in end-Nov 2018, this quarterly integrated campaign gave an impressive booth in Munkyeong’s brand awareness, delivered over 20,000 tasting experiences and generate great return during the sales promotion period.