Chilli Marketing conducted an interesting sampling campaign for Ricola herb candy in December-2010.

Tailor made “Workplace Sharing” sampling boxes were made for this campaign. Each of them was filled with individually wrapped Ricola herb candies. The nice and convenient design make it perfect for conference room, reception area or literally anywhere in the office for sharing.

Chilli’s services scope included design and production of the dispenser boxes, co-packing, material plus logistic management as well as field works planning and implementation with her professional promoter team.

In this 5-day campaign, the boxed samples were distributed to almost 1,000 corporations in Central, Wanchai, Quarry Bay, Kowloon Bay and Mongkok, created over 160,000 refreshing Ricola experiences amongst office workers.