On-street sampling is a cost effective marketing tool to induce trial. With the supports from a professional agency, clients can even be completely released from hassles like hiring quality promoters, on-site logistic arrangement and supervision etc…well, you know it.

What you may not know is the free and massive advertising effect bring about by good sampling campaigns.

In Hong Kong there are quite a few photo lovers who always carry professional cameras with them while they are walking around. They like to take pictures on interesting street scenes and share them on forums, facebook, their own online galleries or with their peer groups. Decent promoters with eye-catching uniforms usually gain high share of shutters from them.

Once posted on the web spaces, these branded pictures give vast exposures of your products – let alone the strong viral effect obtained from comments and “likes” towards these photos.

Last but not least – if you like taking pictures too, why not do the same and shape your online buzz in the way you want? Adding captions, cropping the pictures with larger branding, tagging your brand…you name it.